• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Programme aims to:

Provide students with the knowledge and skills appropriate to commence an international career associated with marketing management.

Develop students’ understanding of marketing theories and practices associated with global organisations in order to enable them to identify and critically evaluate the strategies adopted in meeting the challenges imposed by changing social, political and economic environments.

Develop students’ understanding of the impact of contextual forces acting on businesses in the marketing discipline.

Develop students’ understanding of and ability to conduct rigorous international related market research through independent study, leading to the submission of a dissertation.

Provide students with a unique international opportunity to experience high quality learning and teaching that are delivered across two research-led universities i.e., University of Sheffield and HKBU, where they will interact with faculty and students from different cultures.

Programme Structure

Required Courses 27 units Project Dissertation 9 units

(a) Students may exit with an award of a Postgraduate Diploma in Global Marketing Management if they have completed and passed 8 required core courses (24 units) having met the requirements of both HKBU (including a minimum cumulative GPA of 2.50) and the University of Sheffield in their respective semesters.

(b) The Master of Science in Global Marketing Management degree will be granted to students who have completed and passed all the 9 required core courses and the dissertation with a total of 36 units having met the requirements of both HKBU (including a minimum cumulative GPA of 2.50) and the University of Sheffield in their respective semesters.

所属院系

进入哪个院系学习？ School of Business

中国学生入学要求

为来自中国的学生设计 Applicants should normally hold a Bachelor's degree for admission to a Taught Postgraduate degree programme; English Language Requirements: TOEFL - 550 (Paper-based), 79 (Internet-based); or IELTS (Academic): Overall Band at 6.5; or CET-6 (College English Test band 6): 450.

课程信息

学制：全日制(1 年)

学费：

开学时间：2022七月26日, 2022二月28日, 2022七月25日

申请截止日期：

留学地点：Hong Kong Baptist UniversityKowloon Tong,Kowloon City, Hong Kong, Kowloon