• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This programme is research-oriented. A student is required to:

• Complete an approved programme of supervised research;
• Present a written thesis which demonstrates an advanced level of knowledge and understanding in the candidate’s field of study and which describes and summarizes the research undertakings and findings;
• Satisfy the Board of Examiners in an oral examination (and any other examination if deemed necessary), on matters relevant to the subject of the thesis; and
• Comply with supervision, attendance and all coursework requirements as laid down by the respective Faculty/ School/AVA.

This programme covers the following research areas: strategic marketing and planning; services marketing; marketing issues in china; cross-cultural marketing; marketing communication; industrial marketing; sales management; small-firm marketing; entrepreneurship; ethical issues in marketing; marketing and society.

所属院系

进入哪个院系学习？ School of Business

中国学生入学要求

为来自中国的学生设计 Applicants should normally hold a Bachelor's degree for admission to a Taught Postgraduate degree programme; English Language Requirements: TOEFL - 550 (Paper-based), 79 (Internet-based); or IELTS (Academic): Overall Band at 6.5; or CET-6 (College English Test band 6): 450.

课程信息

学制：全日制(24 个月)

学费：

开学时间：2022六月, 2022九月

申请截止日期：

留学地点：Hong Kong Baptist UniversityKowloon Tong,Kowloon City, Hong Kong, Kowloon