• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

You'll gain a strong foundation in marketing theory and practice with our MSc Marketing. We encourage innovative and creative approaches to your learning with:

• live case-studies
• consultancy projects
• skills workshops.

You will be part of an inclusive, international learning environment. You will combine theory and practice to develop the key skills that employers are looking for. And you will gain an understanding of:

• customer behaviours and expectations, and the variety of channels used to interact with customers
• analysing marketing data
• devising marketing strategy for global brands and organisations.

You will develop the decision-making skills and rationale to devise marketing plans and communications. And you can develop an area of marketing expertise, with a range of specialist modules, giving you more career options.

If you start in September you can opt to take a year's paid supervised work placement in a marketing role. This work experience you will prepare you for your future career.

Career prospects

Our Graduates are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include:

• Johnson & Johnson
• Hitachi
• DK
• Avis
• PWC

Accreditation(s)

Chartered Institute of Marketing, Institute of Direct and Digital Marketing.

所属院系

进入哪个院系学习？ Oxford Brookes Business School

中国学生入学要求

为来自中国的学生设计 Qualifications equivalent to a UK bachelor degree: Bachelors Degree. IELTS 6.0-7.0, with 6.0 in reading and writing, and 5.5 in listening and speaking.

课程信息

学制：全日制(1 年)全日制(2 年)

学费：£15,900.00 (¥ 143,575) /年

开学时间：2022九月13日

申请截止日期：

留学地点：Headington CampusGipsy Lane,Oxford,Oxfordshire,OX3 0BP, England