• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.

You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.

With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.

The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:

• a branding or marketing agency
• a marketing, branding or communications department within an organisation.

Career prospects

This course will prepare you to work for a branding or marketing agency or for a marketing, branding or communications department within an organisation. Graduates of this course will be well prepared for future roles as:

• brand managers
• brand strategists
• brand coordinators
• account managers
• corporate communications executives.

In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing.

Accreditation(s)

Chartered Institute of Marketing, Institute of Direct and Digital Marketing

所属院系

进入哪个院系学习？ Oxford Brookes Business School

中国学生入学要求

为来自中国的学生设计 Qualifications equivalent to a UK bachelor degree: Bachelors Degree. IELTS 6.0-7.0, with 6.0 in reading and writing, and 5.5 in listening and speaking.

课程信息

学制：全日制(1 年)全日制(2 年)

学费：£15,900.00 (¥ 143,575) /年

开学时间：2022九月27日

申请截止日期：

留学地点：Headington CampusGipsy Lane,Oxford,Oxfordshire,OX3 0BP, England