• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

The Department of Business Administration and the Charles H. Sandage Department of Advertising now offers an 8-credit-hour Media & Analytics certificate in Strategic Brand Communication. Students earn this certificate by completing three courses that teach how to measure effectiveness of various promotional strategies and campaign effectiveness, analyze the markets served by various advertising media, provide factors to consider in the selection and evaluation of media and utilize database-generated information for targeting and building customer and brand relationships.

所属院系

中国学生入学要求

课程信息

学制：在线/远程学习(8 学分)

学费：US$30,918.00 (¥ 196,697) /年

开学时间：预计在八月 2022

申请截止日期：

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