• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

The Department of Business Administration and the Charles H. Sandage Department of Advertising now offers a 9-credit-hour Insights Certificate in Strategic Brand Communication. Students earn this certificate by completing three courses that introduce concepts of consumer research, present qualitative and quantitative methods to understand consumer response and demonstrate how to measure effectiveness of various promotional strategies and campaign effectiveness.

所属院系

中国学生入学要求

课程信息

学制：在线/远程学习(9 学分)

学费：US$30,918.00 (¥ 196,697) /年

开学时间：2022六月28日, 2022八月18日

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