• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

If you are interested in working in the digital and social media sector of the evolving media and tech industries, if you want to be a social media professional or entrepreneur, if you want to understand the science and practice of digital social media, then the M.S. in Digital Social Media is the graduate degree program for you.

The M.S. in Digital Social Media equips students with the practical skills, critical knowledge and state-of-the-art strategies to succeed in a cutting-edge career in the digital and social media sectors.

If you are interested in working in the digital and social media sector of the co-evolving media and tech industries, if you want to be a social media professional or an entrepreneur in this area, if you want to understand the science and practice of digital social media, then the M.S. in Digital Social Media is the graduate degree program for you.

The M.S. in Digital Social Media equips students with the practical skills, critical knowledge, and state-of-the-art strategies to succeed in a cutting-edge career in the digital and social media sectors. Beyond learning the fundamentals of digital and social media industries theories and methods, students pursue a customized curriculum towards the design, incubation, and execution of a rigorous, portfolio-building, capstone project.

Topics include entrepreneurship, innovative uses of emerging technologies, creation of content and strategy, production, programming, research, and representation as well as the science of persuasion and opportunities in emergent media industries, e.g., videogames and social media entertainment.

Learning Objectives

You will gain a broad understanding of the underlying social science theories and the human behaviors that underpin human activity in the digital sector. Overall, you will develop expertise in the practical skills, critical knowledge, and state-of-the-art strategies to succeed in a cutting-edge career in the digital and social media sectors, whether focused on a business, nonprofit, activity, product, service or opportunity. Upon completion of the program you will have:

1. learned how to be successful in using social media for marketing, public relations and monetizing products and services in the digital age; and learned the tools of evaluating their product and their strategies through digital analytics and research methodology;

2. learned how to use currently available platforms and tools (such as social networks, mobile apps, micro blogging platforms, and sharing technologies) and use these strategically to enhance the efforts of their products or clients;

3. gained knowledge about the use of social media and other digital strategies to engage audiences in digital products, businesses, sites and apps;

4. developed expertise in the challenges and strategies for success in transitioning a business or product to digital;

5. designed and executed a rigorous, portfolio-building, capstone project.

所属院系

进入哪个院系学习？ Anneberg School for Communication and Journalism

中国学生入学要求

为来自中国的学生设计 Applicants must have a Bachelor degree earned at an institution recognized by the Ministry of Education. English language requirement: TOEFL: 90 or above, with 20 or above in each section; IELTS: 6.5 or above, with 6 or above on each band.

课程信息

学制：全日制(32 )

学费：US$57,256.00 (¥ 364,257) /年

开学时间：2022八月30日, 2022一月10日

申请截止日期：

留学地点：University of Southern CaliforniaUniversity Park Campus,LOS ANGELES,California,90089, United States