• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Marketing concentration nurtures you to become competitive and ethical business leaders in the global marketplace. We emphasize the linkage between theory and practice by connecting our students with the industry. Our pedagogical approach equips students with up-to-date marketing knowledge and practical experience through various activities including seminars, guest talks, internships, service learning, etc. The department aims at realizing your conceptual ability to resolve marketing problems and contribute to the well-being of the society.

Objectives

To enable students to build a solid foundation in understanding the role marketing plays in a business.

To instill in students the unique characteristics and underlying principles of marketing management.

To equip students with necessary theoretical knowledge as well as real-life experience to manage marketing programmes.

To provide students with knowledge in managing a number of specialized marketing areas, such as sales management and service marketing.

To nurture a sense of ethics and social responsibility that prepares students to be visionary marketing leaders.

Students can pursue additional graduation options including Double Concentration within BBA, or a Minor in non-business discipline.

Career Opportunities

Graduates can develop careers in product management, advertising, retailing, marketing research, sales management, business-to-business marketing and global marketing. We have placed our marketing graduates in some of HK's well known organizations including:

Hong Kong Institute of Marketing

• Hang Seng Bank Limited
• Citibank
• Standard Chartered Bank
• Dah Sing Bank
• McCann Erikson
• Giordano Limited
• Motorola Asia Pacific Limited
• Procter and Gamble Company
• Cathy Pacific Airways Limited
• Hong Kong Disneyland
• Panasonic
• Samsung Electronics
• Pacific Century Cyber Works Limited (PCCW)

And career opportunities include:

• Customer service officer
• Marketing Manager
• Research Officer
• Sales Management
• Marketing Executive
• Sales Executive
• Corporate Communications

所属院系

进入哪个院系学习？ School of Business

中国学生入学要求

为来自中国的学生设计 English Language Requirements : TOEFL- Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550; IELTS Academic: Overall Band: 6.0. Grade C or above in GCE O-Level/ GCSE/ IGCSE English; or Grade E or above in GCE AS Level or AL Level English; Grade E or above in HKALE Use of English (AS Use of English); IB - Grade 4 in: IB English A (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) or Grade 5 in: IB English B (Standard Level).

课程信息

学制：全日制(4 年)

学费：HK$140,000.00 (¥ 116,690) /年

开学时间：预计在九月 2022

申请截止日期：

留学地点：Hong Kong Baptist UniversityKowloon Tong,Kowloon City, Hong Kong, Kowloon