• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

Our MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies.

The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. During your studies you will develop:

• a strong foundation in marketing theory and practice
• a specialist perspective on digital marketing and how it integrates into an overall marketing framework
• the skills to analyse complex marketing situations in the digital environment and develop solutions and actions.

The work placement option, available if you start the course in September, prepares you for your future career.

In addition, you have the opportunity to take the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members benefit from digitally focused job opportunities through the IDM digital hub.

After graduating you will be ready for a range of careers including:

• Digital Marketing Analyst
• Social Media Manager
• Communities and Social Media Specialist.

Career prospects

Graduates of this course will gain the knowledge and skills for future roles in digital marketing, such as:

• digital marketing analyst
• social media manager
• communities and social media specialist.

In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing. Employers include:

• Johnson & Johnson
• Hitachi
• DK
• Avis
• PWC.

Accreditation(s)

Chartered Institute of Marketing, Institute of Direct and Digital Marketing.

所属院系

进入哪个院系学习？ Oxford Brookes Business School

中国学生入学要求

为来自中国的学生设计 Qualifications equivalent to a UK bachelor degree: Bachelors Degree. IELTS 6.0-7.0, with 6.0 in reading and writing, and 5.5 in listening and speaking.

课程信息

学制：全日制(1 年)全日制(2 年)

学费：£15,900.00 (¥ 143,575) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Headington CampusGipsy Lane,Oxford,Oxfordshire,OX3 0BP, England