• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This accredited MSc International Marketing degree from Robert Gordon University will develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to operations within the field of marketing.

By studying the MSc International Marketing course you will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within this area.

所属院系

进入哪个院系学习？ School of Creative and Cultural Business

中国学生入学要求

为来自中国的学生设计 Students need to have of the following qualifications: a four-year Bachelor’s Degree from a recognised "211" or "985" university with an overall average of 65% (4 point scale 64-67% = C- and 5 point scale 60-74% = C). 70% is required from all other recognised universities in China. Students who hold a three-year college Diploma from a recognised institution will need to successfully complete a pre-masters programme in China or the UK to be considered for entry. A small number of University postgraduate programmes do require a minimum of second class upper classification, or an equivalent. Applicants with lower qualification and / or relevant work experience will be considered on a case by case basis. Students need to have an IELTS overall of 6.5 includes 5.5 in Reading, Writing, Speaking, Listening.

课程信息

学制：全日制(12 个月)全日制(14 个月)

学费：£13,720.00 (¥ 123,890) /年

开学时间：2022五月, 2022十月

申请截止日期：

留学地点：Robert Gordon UniversityGarthdee House,Garthdee Road,Aberdeen,Aberdeen, City Of,AB10 7QB, Scotland