• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing is all about value creation, delivery, and capture—and few marketing degrees are better connected than Portland State University. Our marketing program is housed within a nationally ranked business school and plugged into Portland’s world-class marketing and retail community, giving you a 360-degree perspective on marketing trends, tools, and strategies. You’ll learn from an internationally renowned marketing faculty and industry pros and get hands-on workplace experience, earning a marketing degree that integrates creativity with data fluency, analytical skills, and overall business acumen. Because it’s so broad, PSU’s marketing degree prepares you for a wide range of marketing careers in diverse settings, from businesses to nonprofits and the government sector. And our marketing degree helps you gain the big-picture vision to play strategic roles and advance into leadership positions.

Marketing Degree: Why PSU?

• Exceptional industry connections. Because of PSU’s strong relationships within Portland’s marketing and retail industries, you’ll have extraordinary opportunities to showcase your talent, develop your portfolio and build professional connections. You might work as an intern at an iconic corporation like Nike or Whole Foods, get industry feedback for an in-class marketing project, or launch your own venture through PSU’s Center for Retail Leadership.
• Superior faculty. Our marketing degree is led by a faculty who connect cutting edge marketing theory with the latest in effective marketing practice. They offer knowledge and savvy that goes way beyond the textbook, providing career guidance and professional mentorship.
• Strategic focus. At PSU you’ll learn how marketing fits within a broader business context. Our marketing degree equips you to understand how marketing interacts with finance, information technology, supply and logistics, and other core parts of the enterprise. You’ll also gain a global perspective that helps you understand broad economic trends.
• Flexibility and customization. You can tailor PSU’s marketing degree to fit your own interests, talents, and career goals. Some marketing majors specialize in particular industries (athletic and outdoor or food, beverage, and packaged goods), while others focus their studies on digital media, nonprofits, international marketing, sales, consumer research or other niches.
• Emphasis on innovation. New technologies and communication media are constantly changing the way marketers do business. We consistently update our marketing degree to reflect the most current, up-to-date trends. You’ll learn the same concepts and practices that are used in today’s marketing industry, so you’ll stand out in the job market and be prepared to contribute immediately when you enter the workforce.

What Can I Do With a Marketing Degree?

You can find marketing job opportunities with all kinds of organizations, from corporations to nonprofits, government agencies, consulting firms, and startup ventures. PSU’s rich, diverse marketing degree prepares you for any type of marketing career and lets you explore the full spectrum of possibilities, including:

• Account management
• Category management
• Marketing analytics
• Product/service management
• Digital marketing
• Web design
• Market research
• Public relations
• Professional selling
• User experience design
• Social media management
• Event management
• Media buying

所属院系

进入哪个院系学习？ School of Business

中国学生入学要求

为来自中国的学生设计 To apply as a freshman (first-year student), you must have completed secondary/high school (university preparatory), equivalent to U.S. secondary/high school, with a cumulative (overall) grade point average (GPA) of at least 3.0 when converted to the United States 4.0 grading scale. English Language Requirements: IELTS: 6.0 overall (minimum 6.0 in reading and writing), TOEFL score of Paper-based: 527; Computer-based: 197; Internet-based: minimum overall score of 71; minimum sub score of 15 in reading and writing, PTE: 53 overall.

课程信息

学制：全日制(4 年)须出席的在线/远程学习(4 年)

学费：US$29,837.00 (¥ 193,162) /年

开学时间：2022九月27日

申请截止日期：

留学地点：Portland State University1825 SW Broadway,PORTLAND,Oregon,97201, United States