专业概况
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Fashion Merchandising Degree Online Program Overview
Develop a timeless sense of style and gain a firm grasp of business strategy with the online Bachelor of Science (BS) in Fashion Merchandising Management degree from Southern New Hampshire University.
The fashion world is dynamic – evolving as seasons, culture, materials and consumer behavior influence new trends. With an online fashion merchandising degree, you’ll study fashion marketing, color and textile theory, consumer behavior and retail operations, planning and management. You’ll learn how to identify what styles will sell and how to sell them well.
The fashion merchandising degree online courses are taught by industry experts working in the field. Class sizes are small, so you’ll have the opportunity to interact with instructors who understand how style, business and technology intersect. You’ll also gain valuable real-world experience by completing a required fashion merchandising internship.
Learn how to:
- Identify product life cycle merchandising within the fashion industry
- Apply management theories and techniques to achieve retail objectives
- Analyze research in the fashion industry within a global context
- Examine differences between retail and wholesale fashion environments
- Illustrate how business and fashion decisions relate to industry technology
Not ready to commit to a bachelor's program? Earn your online fashion merchandising associate degree in two years or less.
Job options for online fashion merchandising degree holders include:
- Merchandising manager: Oversee all retail functions for clothing or shoe departments within a store. Create merchandising displays, coordinate the workflow and activities of retail employees, and ensure an attractive appearance for the retail store.
- Retail fashion buyer: Select products and negotiate with product vendors on behalf of retail companies. Understand the trends in the fashion industry and identify products that will drive sales, reinforce brand attributes and increase the competitive edge of companies.
- Corporate retail merchandiser: Ensure the right amount of goods are available in stores and enhance profits through pricing and promotional strategies. Work with retail buyers and merchandisers to plan store products and coordinate with suppliers, distributors and analysts.
- Retail planner: Help a retail company create sales and inventory plans that meet financial targets. Work toward sales goals by analyzing inventory and sales performance data and bringing in new products based on predicted trends and consumer needs.
- Purchasing manager: Oversee the work of buyers and purchasing agents. Handle more complex procurement tasks, including visiting suppliers’ distribution centers to learn about products, services and prices.
- Fashion marketing manager: Promote a fashion company's products to identified target markets. Conduct market research and coordinate a variety of campaigns to market a brand or product to potential customers.
- Retail store manager: Oversee the daily operations of a retail store to help it run smoothly and effectively. Motivate sales teams, create business and marketing strategies, develop promotional materials and train new staff.
- District manager: Lead a group of retail stores within a specific region, working with company leadership and individual stores to recruit and train store managers, set regional goals and ensure stores adhere to company and industry regulations.
- Boutique manager: Manage the daily operations of a small retail store focusing on a niche market.
- Showroom manager: Oversee staff, maintain cleanliness and coordinate merchandise layouts of a retail showroom.
所属院系
进入哪个院系学习？ School of Business
中国学生入学要求
为来自中国的学生设计 Students must have the equivalent of a U.S. high school diploma. Minimum GPA: 2.5/4.0 or equivalent (Students with a cumulative GPA of 2.0 – 2.49 may be eligible for provisional admission). TOEFL: 71; IELTS: 6.0 (sub scores: 5.5); PTE: 54; ELS: 112; EF: C1; ILSC: A2; Michigan: 85; ASC English: Completion of Level 6; FLS: Completion of Level 15.
课程信息
学制：在线/远程学习(120 学分)
学费：US$9,600.00 (¥ 62,149) /年
开学时间：2022六月28日
申请截止日期：
留学地点：
