• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ Physical print media is perhaps considered a relic of a time past. It may never go away completely but as you’re already reading this online you know how important a tool the web is. Digital marketing is ripping up the (physical) marketing rulebook and changing the way businesses, charities, universities and just about anyone else, communicate with the world around them.Our Digital Marketing & Data Analysis course will equip you with the modern marketing know-how you’ll need to navigate this brave new world but we won’t just focus on pure marketing skills. This digital revolution is all thanks to data. Big Data. Data so big there are jobs and courses dedicated just to getting to grips with it. This course will take you behind the scenes of digital marketing and make sure you understand how and why data analytics is causing such a stir in the marketing world.You will build a portfolio of marketing material to demonstrate your creative and practical skills. Developing engaging web content, video content, customer personas, campaign proposals and analytics presentations. You will learn the theory behind the practice to create content with purpose, plan your own campaigns and track the results.The course will emphasise data analysis as central to marketing practice. You will confidently evaluate consumer behaviour, digital trends, and effective web design – making use of a range of strategies to understand customer needs.We will help you set yourself apart as a trusted source of marketing knowledge, whilst also responding to ethical concerns around the use of personal data. Our course will provide you with comprehensive knowledge and skills in digital marketing and allow you to think analytically, strategically and ethically about cutting-edge marketing practices.Thank you for reading. For more information, please visit our website.

所属院系

进入哪个院系学习？ Management

中国学生入学要求

为来自中国的学生设计 A minimum of BCC at A2 with a grade B or above in Biology.

课程信息

学制：全日制(4 年)

学费：£12,750.00 (¥ 114,079) /年

开学时间：2022九月13日

申请截止日期：

留学地点：York St John UniversityLord Mayor's Walk,York,YO31 7EX, England