• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ This degree is designed to develop your digital marketing knowledge and business skills as a way to start building your career as a professional marketer and manager.Abertay’s BSc (Hons) Digital Marketing and Business Management lies within the School of Business, Law and Social Sciences. There is a digital marketing skill shortage. In this programme, you will develop highly relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning. You will learn about different markets, how to manage customer relationships and communicate brand strategy effectively. An understanding of business decision making and its functions and challenges, alongside real life opportunities to develop these skills will make you a highly effective operator in this field.Digital marketing and business management are subjects closely entwined. You will learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. This degree is predominantly about computer facilitated marketing and differs from its sister programme, Marketing and Business Management, which focuses more on the sociological understanding of marketing (or customers). This is a highly practical programme. You will learn how businesses operate in the real world through expert guest speakers, projects tackling real-life business problems and off-site visits. You will work on projects with nationwide organisations such as the IBM Business Challenge and be encouraged to undertake a work placement and overseas study opportunity to broaden your horizons. Marketing degrees at Abertay are inherently flexible and provide you with the ability to tailor what you study to your own interests and career aspirations. The first two years of study cover a common curriculum including the basics of business managment, accounting and marketing. As you progress, you can remain on marketing or add a subject specialism. Aside from Business Management, there is also a subject specialisms in Events Management. Abertay is ranked: • UK University of the Year 2021 - Teaching Quality (The Times/ Sunday Times Good University Guide)• UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021)• UK Top 10 - Student Satisfaction (National Student Survey 2020)

所属院系

进入哪个院系学习？ School of Business, Law and Social Sciences

中国学生入学要求

为来自中国的学生设计 To include a literate subjectFor entry into Year 2 we would look for AAB to include Psychology

课程信息

学制：全日制(4 年)

学费：£14,000.00 (¥ 125,264) /年

开学时间：2022九月13日

申请截止日期：

留学地点：Abertay CampusBell Street,Dundee,Dundee, City Of,DD1 1HG, Scotland